thom:::woodley

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New Project!!!

I finally decided to turn my long-standing derision and antipathy towards the advertising industry into some good old-fashioned content.

And so, I proudly present: We Can Write Ads!

Daily (at least for a while), I will be uploading one ad – sometimes terrible, sometimes bad, most of the time just overly calculated and misfiring – and writing the conversation that must have happened between the ad team that thought of it.

This is especially dangerous for me, being that I already work in the ad industry, and am now dissing the work of my friends and colleagues. But oh well – I promise to diss my own work too (lucky thing for me, I don’t make TV ads so much anymore!)

Check it out.

Oof, it’s been a month.

And I have a new post in Those Bastards in Washington, discussing what would happen if we had multiple presidents at one time.

Clinton-Obama vs. Giuliani-McCain??

That’s what I’m on about in my latest issue of Those Bastards In Washington.

A thought about Mike Daisey.

I’m not sure how I feel about this whole Mike Daisey / Foxconn thing.

On one hand, he totally made up his story, fabricating all but the bones. And to make things worse, he hid behind the wall of theatre – he is not a journalist, he claims, he is an actor.

But, This American Life is not strictly journalism. It’s semi-journalism for the purpose of storytelling. It is heavily edited. It is full of pauses and out-of-context statements. It comes prepackaged with mood music and sometimes precious or pretentious narration that seems highly pleased with itself. I have often listened to it and been blown away by a story, but I have never listened to it and thought “I am getting the unadulterated truth.”

So maybe there is some validity to Daisey claiming he has no journalistic requirements to fill. Maybe there’s something to him claiming that the end justifies the means, and in this case, the end was that a lot of people started poking into Apple’s production line. And to be sure, we don’t know what’s going on over there.

Daisey’s larger point – we don’t know, and we don’t want to know – is still strong. Where our stuff comes from is always a trouble spot for consumerists in America. But Apple occupies a different position. The people usually the most willing to decry the overgrowth of capitalism and its shadier practices – and here I mean fellow liberals – seem totally unwilling to think about that as it applies to their beloved iPhones, iPads or iPods.

Clearly, we have a microchip on our shoulder, and Mr. Jobs is the Apple of our blind eye.

Daisey was able to momentarily shine a light on that, and in doing so, yes, he succeeded as artist / monologist. And possibly journalist.

The revelation that it’s all a lie doesn’t bother me. I’ve lied before for the sake of storytelling; we do it every day. Hell, I work in advertising. That beer doesn’t really make you more interesting.

The problem is not one of inherent journalistic integrity, because Daisey himself does not claim he has it. The problem is not that he lied – it’s that he got caught.

Now that he’s been caught, it gives everyone an excuse to turn their blind eye back. To excuse all their self-justification and possible hypocrisies as them having been right all along. I knew there was nothing wrong with Apple, its fans can now sigh, and never question it again. As for real-life conditions in Chinese factories, we may never know with certainty; the next reports, even if they are more true and more journalistic, are likely to be summarily dismissed as further propaganda.

In the parlance of William Tell (or perhaps in this case, William Tell-All): If the aim is noble, and your arrow is notched, you better make sure you hit that apple dead on. Or else you’ll just have a lot of irritated townspeople who never trust archers again.

The Recipe for Creative Productivity.

For days where I get a lot done creatively, on a lot of different fronts, like pretty much all of last week, I have discovered the recipe to be the following:

COMPRESS. BURST. REST.

Repeat.

COMPRESS all of the information you can get, consuming as much as you possibly can in a short time. Aim for information pertinent to your goal, but don’t exclude other information.

Pick a moment when you want to start writing/ideating and let it all BURST out of you, jotting down every single idea you have in a confined period of time (like an hour).

REST, and by rest I mean take a walk. Halfway through your walk you will unconsciously begin to compress again.

Repeat as needed.

 

 

Made Agency Spy!

W00t, here’s to my first time being the subject of an article in Agency Spy, and not just a name obliquely referred to in the comments!

http://www.mediabistro.com/agencyspy/in-more-barbarian-news-former-dos-equis-digital-team-joins-up_b29931

New post on Those Bastards In Washington

This week, I break down the traditional left-right spectrum into not just 2 positions, or 4 (like the ‘Libertarian chart’ or Nolan chart), or 5 (like the ‘Political Compass’), but into 9 distinct political positions. Check it out. It’s worth a read, if I do say so myself.

Those Bastards In Washington.

Kicking off Those Bastards in Washington.

Started a new blog today, called Those Bastards in Washington.

Those of you who know me know I am obsessed with American history, specifically told through elections. And I have a lot of political thoughts – generally not rants, but inquiries and discoveries – that I felt should go somewhere.

Those Bastards In Washington is the place.

I kick it off with a post called John, James, George and William, in which I discuss the statisically abnormal probability of men with those names being nominated for or winning the presidency. Check it out.

Thom joins Barbarian Group.

Newsflash! As of February 27th, 2012, Thom will be joining the Barbarian Group as a senior creative! This is an awesome move, in my humble opinion.Barbarian Group has consistently been the top digital creative ad and entertainment company in New York and I’m thrilled to be a part.

You can check out TBG here. barbariangroup.com

POWERLESS an official selection of the 2011 New York Television Festival!!

The headline says it all. My original drama “POWERLESS”, co-created and -directed by Johnny North, starring Kelli Giddish, Joachim Boyle, Sean Hudock and Richard Watson, is an official selection at the 2011 New York Television Festival. This is 2 years in a row for me, but my first real drama to make it out in the world, so I’m excited.

More info here.

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